Brand resources.
Logos, colors, and type for anyone representing The Care Guide — partners, clinics, and press.
Logo
The icon and wordmark in both light and dark variants. Click the arrow to download the SVG.
Clear Space
Maintain a minimum buffer of 1× the icon height on all sides.
Ready-made
Pre-built graphics for social media headers, email signatures, and partner websites. Download and use as-is.
Poster Generator
Need a custom flyer? Use our poster tool for full control.
Colors
The core palette is warm and neutral. Extended and accent colors are used sparingly across posters and print materials.
Defaults
Paper, Ink, Bone, and Ochre are the everyday colors. Everything else is situational.
Core Identity
Extended Palette
Accent Spectrum
Type
Serif for headlines and editorial text. Sans-serif for everything else.
Weights
Keep it light. 400–500 for display, 400–600 for UI. Nothing heavier.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
Quick rules
A few basics to keep things looking right.
Do not distort
Never stretch, compress, or skew the logo. Maintain original proportions at all times.
Do not recolor
Use only the provided light and dark variants. Do not apply gradients, shadows, or filters.
Respect clear space
Maintain a minimum buffer of 1× the icon height around all edges of the mark.
Minimum size
The icon should never be rendered below 16×16px. The full wordmark should never be below 120px wide.